Andreas Becker


Andreas Becker

VP Supply Chain Management & IT SEA & Pacific


Andreas is responsible for all activities around demand planning, Supply Chain and IT in South East Asia and Pacific. His main drive is developing a lean, retail focused supply chain to create availability on the shelf when the consumer demands it. Therefore Andreas and his team are developing tools for each step in the chain to postpone buy and delivery decisions where mandatory but be able to decide as early as possible for a smooth and cost efficient flow. He leads management routines to monitor core supply chain performance, incl. Delivering against product availability, cost, service level agreements and inventory objectives.

Andreas has been working for more than 10 years for the adidas-Group across different locations - Germany (Herzogenaurach), Amsterdam, Moscow and Singapore. His roles has been mainly always with focus on the Retail flow within Supply Chain and program / process management such as crating the new, like solution design for the first adidas eCommerce Shop or establishing an organizational pilot for a European  regional supply chain department for Reebok. Prior to adidas, Andreas worked for Quelle, back that time on of the big global mail order companies within Supply Chain and Sourcing.